Specialist SRI analysts within ‘sell-side’ (investment bank) research departments tend to be the most influential and best-connected SRI analysts in the market.
Typically, however, companies do not make any effort to communicate proactively with them.
Objective
To improve a company’s communications with specialist SRI sell-side agency analysts
Activity
This component would include either:
- Identifying the level of interest in the company from SRI specialist sell-side analysts
- Organising with them, as appropriate:
- a group briefing / teleconference / webcast or,
- a series of 1-on-1 meetings
Costs and benefits
- Total organisation time / cost
- 1 day = £1,000
- Est. time saving for the company
- 2 days of organisation time
- Est. quality / reach improvement:
- Extend reach to all relevant sell-side broker analysts
‘10 steps’ link
Corresponds to Step 8 (Roadshow) in the 10 steps process for Taking Control of SRI Communications