The wide range of subjects covered by SRI investors obliges analysts to draw in expertise from a diverse number of independent experts including NGOs, professional associations, industry bodies, academic institutions etc.
In return, these organisations often have an interest in ensuring that SRI analysts are clearly briefed on their areas of expertise and current research output.
However, SRI analysts differ from other audiences, have different needs and need to be communicated with differently.
Sustainable investor offers…
Advice to independent research providers on:
- how to maintain a profile with SRI investors
- how to develop communications processes for the SRI community
- how to shape messages so that they resonate most powerfully with SRI investors